Victorine from Baby Brand - Parents in Business

Welcome back to our first series about parents in business.

In these blog posts, we will introduce you to the achievements of wonderful parents who also run their own businesses. We hope you enjoy finding out about them and what they do.


Name: Victorine

Business Name: Baby Duet Ltd.

Website: www.babyduet.com

Nature of business: Baby Brand

Years in Business: 5 months

Linkedin: https://www.linkedin.com/in/victorine-arah-91a42949/

Facebook: https://www.facebook.com/babyduet

Instagram: https://www.instagram.com/baby_duet_/


Tell us about yourself..

Hi, I’m Victorine, founder of Baby Duet, a baby-wear brand based in Surrey.


I grew up in Croydon with my Mum, Dad and Sister, we’re really family-oriented and I’ve carried that on to my own family with my two children who are four and nine.


When I’m not working on Baby Duet, I spend my free time with my family, friends and

I enjoy dancing, exercising and listening to podcasts. I also love to travel and have been to a new country every year for the last 20 years.


I’ve always been creative, which is something I definitely got from my Mum. My Mum was a creative person–she was the Queen of Embellishment.


When I was six, I would channel my creativity into making outfits for my Barbies’ outfits out of stuff I had lying around - even Ken was dressed in a boob tube and a skirt.


This eventually led me to study fashion at college and University, and a career in styling and visual merchandising. It was during maternity leave with my second child that I founded Baby Duet.


Tell us about your business..

In winter 2016, I had a light bulb moment. My son was a month old and we attended my cousin’s wedding. He wore this

beautiful print, but because he was dribbling, I ended up putting on a bib that didn’t match. Baby Duet was born; two items that sing together! Matching babywear with prints inspired by my motherhood.


My aim of wanting to share stories of motherhood has meant Baby Duet has grown from just a gender-neutral babywear collection, into a lifestyle brand. I published my first interview for our content series, Mama Duet–stories from mums in the fashion industry, with the amazing Karen Arthur and have some exciting names in the pipeline!